Why is it so hard to disrupt real estate?

Proptech makes up a huge portion of VC investment these days, but the real estate industry remains notoriously difficult to disrupt. Derek breaks down why this is the case by talking through everything that would be required to create a truly disruptive building that changes the way the industry would work. It requires a huge leap forward in so many sub segments of the industry that it’s safe to say there will be no disruption at all. Instead, we believe there will be a gradual evolution. We call this our R/Evolution, and we’d like you to join (by subscribing to our YouTube channel!).